Case Study: Prometeo builds its open banking brand reputation with Publicize

Prometeo secures 20+ placements and boosts LatAm traffic 200% with Publicize

Prometeo, an open banking API platform operating in Latin America, faced the challenge of entering new markets that were unfamiliar and hesitant about open banking. They needed to build their brand reputation and educate their audience on the benefits of open banking while alleviating cybersecurity concerns. To address this, they engaged the PR firm Publicize for a B2B communications strategy.

Publicize implemented a two-stage approach focused on brand awareness and thought leadership. They secured over 20 earned media placements in major fintech and cybersecurity publications like TechCrunch and Forbes. This strategy successfully positioned Prometeo as a leading provider, resulting in a 200% increase in website traffic from Latin American countries and helping them build a client portfolio that includes major names like Rappi and Santander.

Prometeo