Case Study: intive breaks into the US market with Publicize

Intive earns 33 US tech articles with Publicize

intive, a digital products solutions provider, needed to increase its brand awareness and establish itself in the hypercompetitive US market after opening a base there in 2017. To achieve this growth, the company reached out to Publicize for a media strategy to generate recognition through media coverage.

Publicize implemented a media strategy that leveraged press relationships to get intive featured in elite US-based tech publications like Entrepreneur Magazine and TechCrunch. The solution included developing press releases and providing in-person media training for the executive team. This effort resulted in intive being featured in 33 articles, which generated significant audience engagement and helped the company successfully break into the US market.

Intive