Publicize
18 Case Studies
A Publicize Case Study
Gramener, a New Jersey-based data science consultant, partnered with the vendor Publicize to enhance its reputation in the applied SaaS market. The challenge was to support its B2B sales by increasing its digital footprint and shining a light on its expertise for a more elite client base.
Publicize implemented a 360° brand awareness and earned media strategy. This approach successfully positioned Gramener's executives as thought leaders and resulted in coverage in over 25 publications, including features in TechCrunch, Entrepreneur, and Forbes at a rate of over two per month. Publicize's work directly led to Gramener becoming a monthly contributor to Forbes.