Publicize
18 Case Studies
A Publicize Case Study
Evernym, a leading platform in verifiable credential technology, faced the challenge of building its customer base by educating the market on its new category of digital identity management. They partnered with the PR firm Publicize to establish their credibility and carve out a media space for their innovative solution to identity verification.
Publicize implemented a solution by targeting top-tier tech and cybersecurity publications with tailored outreach campaigns. This strategy successfully won Evernym valuable earned media coverage, establishing them as a thought leader. This increased visibility directly contributed to the growth of their worldwide customer base, which grew to over 500 customers due to the subsequent leads generated.