Case Study: Arrivedo achieves greater brand awareness with Publicize

Arrivedo boosts brand awareness 11x with Publicize

Arrivedo, an online curator of travel and tourism content, approached Publicize to launch its brand and build awareness across North American, Latin American, and European markets. Their challenge was to foster strong connections with journalists and gain a foothold in these core regions through product education, which required a multilingual PR strategy targeting both English and Spanish-speaking publications.

Publicize implemented a long-term, multilingual media strategy that began by forging relationships with specialist publications. This effort earned Arrivedo an average of 1.3 media wins per month over three years. The increased exposure led to an 11-fold increase in backlinks and significant growth in website traffic, successfully building the platform's brand awareness and educating its target audience.

Arrivedo