Case Study: SheCAN! boosts visibility and credibility with Publicity For Good

SheCAN! generates 1.9B audience reach with Publicity For Good

The customer, SheCAN!, an organization dedicated to women's development, sought to enhance its visibility and the credibility of its founder, Peggy Sullivan. They engaged the vendor, Publicity For Good, to execute a publicity campaign focused on promoting Peggy's book, her "Three Legged Stool" approach, and securing speaking engagements.

Publicity For Good implemented a strategy utilizing print and televised media, interviews, and press releases. The campaign successfully generated an audience reach of 1.9 billion and secured 274 total media opportunities, including features in major outlets like Bloomberg and CBS Los Angeles. These efforts significantly increased awareness and established Peggy Sullivan as an expert in her field.

SheCAN!