Case Study: SADD boosts awareness for youth safety and mental health with Publicity For Good

SADD generates 7 billion media impressions in 6 months with Publicity For Good

Students Against Destructive Decisions (SADD) sought to expand its reach and increase public awareness about the importance of keeping adolescents safe from destructive decisions. To help achieve this, SADD partnered with the vendor Publicity For Good to lead a comprehensive media campaign.

Publicity For Good implemented a strategy that secured extensive media coverage, timing opportunities to coincide with key awareness periods. The solution resulted in 1,145 media opportunities and approximately 7 billion media impressions over a five-month period, significantly boosting awareness for SADD's mission.

SADD (Students Against Destructive Decisions)