Case Study: Flying Embers achieves national brand awareness and hard kombucha leadership with Publicity For Good

Flying Embers secures 84% of the hard kombucha space with Publicity For Good

Flying Embers, an organic hard kombucha brand, sought to build brand awareness and establish itself as an industry leader. Their challenge was to communicate their "better for you alcohol" message, announce national distribution, and secure media coverage for new flavors and company expansions. They partnered with the vendor Publicity For Good for digital and traditional PR services to achieve these goals.

Publicity For Good implemented a comprehensive PR strategy that included crafting press releases, developing media relationships, and leveraging awareness campaigns and seasonal events. This solution generated significant results, including 88 media stories with a reach of over 699 million consumers and 577 media mentions in top-tier outlets like Forbes and The NY Times. The campaign accumulated a total publicity value of $926,000 and successfully established Flying Embers as the leader in the hard kombucha industry, occupying 84% of the market space.

Flying Embers