Case Study: Eco Lips boosts Bug Soother’s brand visibility with Publicity For Good

Eco Lips secures 37 media opportunities and 9.17B reach with Publicity For Good

Eco Lips, a natural personal care brand, faced the challenge of increasing visibility for its newly acquired product, Bug Soother insect repellent, and establishing its founder as an industry thought leader. They enlisted the vendor Publicity For Good to manage a comprehensive PR campaign aimed at securing media coverage in top-tier and niche publications relevant to outdoor, wellness, and lifestyle audiences.

Publicity For Good implemented a solution focused on securing product reviews, features, and expert interviews. The results were significant, generating 37 live media opportunities with top publications like People and E! Online, achieving a reach of over 9.1 billion. The campaign successfully elevated Bug Soother's brand awareness and established its founder as a thought leader, with Eco Lips providing a glowing testimonial for the vendor's work.

Eco Lips