Case Study: Eco Lips earns 159 media coverages and 756 live links with Publicity For Good

Eco Lips earns 159 live media coverages with Publicity For Good

Eco Lips, the original organic lip balm brand and a certified B Corporation, sought to increase its brand awareness through media exposure. They partnered with the vendor Publicity For Good to acquire quality product reviews and interviews with their CEO.

Publicity For Good implemented a relentless publicity campaign focused on building relationships with key media members and influencers. This effort resulted in 159 live media coverages with a total reach of over 29 billion, including features in major outlets like Readers Digest and Yahoo!. The vendor's work successfully drove sales and cemented the brand's reputation as a reliable, holistic corporation.

Eco Lips