Case Study: City of Virginia Beach boosts public engagement with PublicInput

Virginia Beach engages 20,000+ residents on projects big and small

The City of Virginia Beach sought to increase interest and participation in its public decision-making processes through more consistent and proactive communications. Faced with the challenge of engaging a diverse community on a wide array of projects, the city partnered with vendor PublicInput to implement a more effective strategy.

Using PublicInput's Public Communications Cloud, Virginia Beach deployed a mixed-mode engagement approach that blended digital and traditional tactics. This solution included an engagement hub, targeted email campaigns, and social media outreach, all integrated with a CRM database to organize resident data. The results were significant, with over 20,000 residents providing 275,000 responses on various projects. PublicInput's platform also enabled efficient analysis of public sentiment and facilitated a 57% unique open rate on project update emails, dramatically increasing public participation and trust.

City of Virginia Beach

Bobby Dyer

Mayor