Case Study: Genesee Transportation Council increases public engagement with PublicInput

How Genesee Transportation Council Tracked Reach Geographically to Increase Public Engagement Rates

The Genesee Transportation Council (GTC) faced a significant challenge with low public engagement rates for its transportation planning initiatives across its nine-county region. To solve this, they partnered with PublicInput and leveraged its platform to improve outreach and gather more representative community input.

Using the PublicInput platform, GTC implemented an integrated outreach strategy that aggregated contact lists and utilized multiple channels like email, text, and virtual forums. This solution increased participation from dozens to hundreds of comments, achieving email open rates as high as 46%. PublicInput enabled GTC to significantly broaden community involvement and create a more robust foundation for decision-making.

Genesee Transportation Council