Case Study: Genesee Transportation Council expands community engagement with PublicInput

How A Small Team Expanded Their Community Engagement Reach

The Genesee Transportation Council (GTC), a metropolitan planning organization in New York, faced the challenge of maintaining public engagement for its long-range transportation plan when the COVID-19 pandemic forced a sudden shift away from all traditional in-person outreach methods. To address this, they turned to the vendor PublicInput and its Public Contact module to pivot to a completely virtual strategy.

PublicInput provided a unified platform for GTC's outreach, enabling them to meet their community online through tools like email campaigns, text messaging, live-streamed hybrid meetings, and web-based surveys. This solution allowed the small team to future-proof their engagement process, resulting in significantly broader and more inclusive public participation. The measurable impact included email open rates as high as 47.5% and the successful collection of input that formed the backbone of their plan's needs assessment.

Genesee Transportation Council

Lori Maher

Community Engagement Program Manager