Case Study: Ford relaunches the Bronco and drives reservations with Public Label Agency

Ford relaunches Bronco with Public Label, driving 31% on-site reservations

Ford, a major automotive manufacturer, faced the challenge of successfully relaunching its iconic Bronco brand to connect with enthusiast and lifestyle audiences. To bring the new vehicle to life and provide future owners with their first look, Ford collaborated with vendor Public Label Agency.

Public Label Agency developed experiential events that placed the Bronco in its natural environment, allowing enthusiasts to experience it directly. They supplemented this with a post-event CRM campaign to maintain engagement. The solution delivered significant results for Public Label Agency, including 75% of attendees sharing the event, 88% stating they were likely to purchase, and 31% reserving a Bronco on the spot.

Ford