Case Study: UT Health San Antonio builds TRC4’s brand identity with Public Alliance

UT Health San Antonio launches TRC4 in November 2023 with Public Alliance

The customer, UT Health San Antonio, faced the challenge of establishing a brand identity and comprehensive marketing strategy for its new initiative, the Trauma Research and Combat Casualty Care Collaborative (TRC4). They hired the vendor, Public Alliance, to provide a full suite of branding and marketing services to launch this important research entity.

Public Alliance implemented a complete solution, beginning with a discovery process to define TRC4's goals and vision. Their work included designing a new logo, brand guide, tagline, and website, as well as developing all necessary marketing collateral like brochures and signage. The vendor also provided ongoing support through videography, media relations, and social media management. Public Alliance successfully delivered the foundational branding and communications assets required to launch and support the TRC4 initiative.

UT Health San Antonio