Case Study: Ontario International Airport Boosts Film Booking Awareness with Public Advertising Agency

Ontario International Airport targets $1.5 million in film bookings with Public Advertising Agency

The Ontario International Airport sought to increase awareness of its facilities as a filming location to location scouts and production teams, with a goal of generating $1.5 million in annual film bookings. To address this challenge, they partnered with Public Advertising Agency, which provided design, art direction, print, and event services.

Public Advertising Agency developed a comprehensive campaign for the American Film Market Expo, creating branded materials including pamphlets, a booth design, and promotional giveaways. The solution emphasized the airport's key messages of convenience, proximity to Los Angeles, and ease of booking. The campaign's success was measured through website analytics and the usage of a dedicated booking voucher, directly linking these efforts to the client's revenue goals.

Ontario International Airport