Case Study: Mille Fleurs Restaurant achieves a modern, approachable rebrand with Public Advertising Agency

Mille Fleurs refreshes its brand after 30 years with Public Advertising Agency

Mille Fleurs Restaurant, an established fine dining destination, sought to modernize its brand to appeal to a growing millennial demographic while retaining its legacy. Their existing brand identity was perceived as too stuffy, old, and unapproachable. They engaged Public Advertising Agency for a comprehensive rebranding solution that included design, art direction, print, and brand strategy.

Public Advertising Agency developed a fresh and modern new logo that balanced timelessness with a more contemporary edge. The solution successfully made the restaurant's brand feel more approachable and relevant to the new target audience. The rebrand encompassed the entire visual identity, including stationary and reopening announcements, to present a cohesive and updated image for Mille Fleurs.

Mille Fleurs Restaurant