Public Advertising Agency
39 Case Studies
A Public Advertising Agency Case Study
The Greater Ontario Convention & Visitors Bureau, the official destination marketing organization for Ontario and Rancho Cucamonga, California, required a cohesive brand identity to unify the city, its airport, and convention facilities. They engaged Public Advertising Agency for a comprehensive solution involving graphic design, branding, and marketing services to strengthen their position in the travel and tourism industries.
Public Advertising Agency developed an extensive brand positioning effort for the bureau. This included research, marketing assessments, and campaigns designed to tie all entities together. The solution successfully grew the bureau's brand awareness by 75% after implementation, achieving significant measurable impact.