Case Study: duGard Communications advances gender equality awareness with Public Advertising Agency

duGard Communications creates 4 campaign graphics with Public Advertising Agency

The customer, duGard Communications, collaborated with Public Advertising Agency on a campaign for the non-profit National Organization of Black Elected Legislative Women. The challenge was to raise awareness of antiquated laws that work against women's rights and to highlight recent achievements in the fight for gender equality. Public Advertising Agency provided services including brand design, illustration, and the creation of social media graphics and print collateral.

Public Advertising Agency developed the 'For Her' campaign, which used powerful illustrations and graphics to showcase that young Black girls can achieve great heights through education and equal opportunities. The solution involved creating a suite of materials, including retractable banners, posters, handouts, and social media graphics, to effectively communicate the campaign's message and break equality barriers.

duGard Communications