Case Study: BattleMetrics achieves 325% revenue growth with PubGalaxy

BattleMetrics boosts revenue 186% with PubGalaxy

BattleMetrics, a website whose revenue came mainly from subscribers, was initially using only AdSense for its display advertising earnings. The customer sought to improve this monetization and decided to test the services of PubGalaxy.

PubGalaxy first managed the AdSense account and then was entrusted with the entire traffic, implementing header bidding and applying its optimization expertise. The results were a 186% revenue increase in one comparison and a 325% increase in another, with Page RPM growth as high as 173%, clearly demonstrating the value added by PubGalaxy.

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