Case Study: DR. GRANDEL optimizes sales territory planning and cuts costs with PTV Map&Market

Cosmetics company Dr. Grandel optimized its sales areas

DR. GRANDEL GmbH, a cosmetics and food supplements company, wanted to reduce costs and improve customer service by redesigning its sales territories and route planning. Its sales areas were spread out unevenly, leading to long travel distances and different workloads for field staff, so the company turned to PTV Group and its PTV Map&Market premium software to find a better way to organize visits and territory borders.

PTV Group implemented a pilot project first, then rolled out PTV Map&Market for the entire sales team to optimize territories, routes, and visit schedules while accounting for opening hours, preferred call times, and CRM integration needs. The result was strategically improved territory design, better call rates, fewer kilometers driven, less time spent in cars, and lower costs, while customer care and employee satisfaction increased; the software now handles about 70 to 80 percent of planning, with consultants making the final adjustments.

DR. GRANDEL GmbH

Marco Quattrocchi

Head of Application Development