Case Study: Boehringer Ingelheim achieves optimized pharmacy marketing with PTV Group

Boehringer Ingelheim Optimized pharmacy marketing

Boehringer Ingelheim, a global research-based pharmaceutical company, wanted to increase its presence in high-potential local pharmacies and improve sales effectiveness. To do this, the company needed to restructure sales territories and create more efficient visiting routes for its field sales representatives. PTV Group provided support for the planning challenge, using PTV Map&Market premium software to help organize sales force visits.

PTV Group implemented a solution that optimized sales regions and route planning while accounting for visit frequencies, opening hours, fixed appointments, and other company-specific requirements. As a result, Boehringer Ingelheim’s sales representatives spend less time on the road and more time with customers, and the company reported that the new planning approach was more efficient than manual route planning. PTV Group continues to support ongoing route planning as the sales force and customer base change.

Boehringer Ingelheim

Frank Geßner

Head of Sales Effectiveness & CRM for the Consumer Health Care Division