Case Study: Galderma boosts Benzac’s South African social media performance with P.tch

Galderma transforms Benzac’s social media performance with P.tch using only organic content

The customer, Galderma, faced a challenge with its Benzac acne treatment in South Africa, where the product was underperforming due to a brand image and messaging that resonated more with a European audience than the local market. The brand contacted the vendor, P.tch, to increase relevance and boost social media performance with the ultimate goal of driving sales.

P.tch implemented a solution focused on organic social media marketing across YouTube, Facebook, and Instagram. The agency refreshed the brand's social presence with a positive, confidence-building campaign using relatable imagery, video, and competitions, moving away from messaging that focused on flaws. This strategy, which included a website redesign and market research, successfully transformed the brand's image and forged a stronger connection with the South African audience, achieving amazing results without the use of paid media.

Galderma