Case Study: Eskimo Joe's boosts youth engagement and social media growth with P.tch

Eskimo Joe's grows Instagram by 121% in 5 months with P.tch

Eskimo Joe's, a South African provider of Italian-made slushies, faced the challenge of expanding its brand awareness beyond its traditional younger child market to reach teenage and young adult audiences. Their goal was to leverage social media to drive in-store sales, and they partnered with the vendor P.tch Digital to develop a new digital strategy.

P.tch implemented a vibrant social media campaign for Eskimo Joe's focused on fun messaging and popping imagery tailored to the new target audience. Their solution included organic and paid content on Facebook and Instagram, competitions, and new product launches. The results were significant, with the vendor helping Eskimo Joe's Instagram following grow from 147 to 268 and its Facebook audience increase by 2,053 users in just five months. P.tch successfully lifted the brand into the youth age range, creating high demand that led to new products selling out.

Eskimo Joe's