Psychemedics Corporation
4 Case Studies
A Psychemedics Corporation Case Study
The customer, a university campus community, faced a challenge of declining image within its Greek organizations and a mandate to recommit to founding values, which included deterring substance use. Most chapters chose urine testing, but one premier fraternity sought a superior solution and selected Psychemedics hair testing to provide a stronger deterrent.
Psychemedics implemented its hair analysis to create a drug-free chapter house. The solution's certainty of detection acted as a powerful deterrent. Results were significant: positive tests dropped from over 15% to 8% in the second round. The fraternity won the "Most Improved Chapter" award, achieved its highest grade point average in 14 years, and received the top award from its National Fraternity. The Psychemedics program was so successful it spread to six additional chapters at three other universities.
University (the Campus Community)