Case Study: Solent University, Southampton strengthens its brand with psLondon

Solent University, Southampton refreshes its brand with Pslondon after research across workshops, focus groups, interviews and surveys

Solent University, Southampton sought to strengthen its position in the higher education landscape by identifying its authentic and distinctive qualities. The university partnered with psLondon to uncover why students chose to study there and to refresh its brand to better represent its core values.

psLondon conducted extensive audience research, including workshops and surveys, to develop a refined brand proposition. This led to a new brand identity centered on the essence of 'freedom,' resulting in the creation of the 'Make Waves' strapline and a visual identity reflecting the students' grit and determination. psLondon also collaborated to produce new photography and videography that showcased the students' drive, which was deployed across the university.

Solent University, Southampton