Case Study: Mattel achieves streamlined trade promotion management and faster time-to-market with CPGvision by PSignite

The power of play still matters Mattel and CPGvision’s partnership in trade promotion management

Mattel faced shrinking in-store shelf space after the Toys "R" Us collapse, rising material costs, e-commerce disruption, and potential tariffs that threatened margins and growth. To strengthen its trade promotion capabilities and improve online performance, Mattel partnered with CPGvision by PSignite to deploy a cloud-based Trade Promotion Management (TPM) solution built on the Salesforce platform.

CPGvision by PSignite implemented a Salesforce-backed TPM with Contract Planner and Trade Planner functionality, real-time visibility into marketing spend, and a modern UI, supported by PolSource for rapid deployment. The single closed-loop system consolidated sales contracts, rebates and promotions, was delivered in 18 weeks or less, and gave Mattel unified control of trade spend, faster time-to-value, improved data visualization and streamlined management of multi-year contracts.

Mattel