Case Study: The Hershey Company achieves trade spend efficiency with CPGvision by PSignite

The Hershey Company streamlines trade spend across 80 countries with CPGvision by PSignite

The Hershey Company, a global confectionery and snack leader, faced challenges in managing international trade promotions due to a fragmented system of spreadsheets. This manual process, especially problematic in high-volume markets like India, lacked visibility into spending and ROI. Seeking to automate and consolidate data, Hershey chose to implement the CPGvision trade promotion management solution from vendor PSignite.

PSignite's CPGvision solution, deployed on the Salesforce platform, automated Hershey's manual processes and integrated data into a single system. The results included streamlined operations, strong user adoption, and crucial visibility into trade spend performance. The implementation laid the groundwork for Hershey's expansion into new markets and set the stage for future trade promotion optimization efforts.

The Hershey Company