CPGvision by PSignite
12 Case Studies
A CPGvision by PSignite Case Study
SlimFast, the well-known weight‑loss brand, faced a major turnaround challenge after a 2014 acquisition: build a seamless, multinational trade promotion and deduction management process across roughly 150 retail partnerships and a dozen distribution channels that integrated with Sage ERP X3 and Salesforce. With trade representing nearly 25% of gross sales, SlimFast engaged CPGvision by PSignite for a cloud‑based Trade Promotion Management (TPM) solution built on the Salesforce platform to deliver the transparency and control the business required.
CPGvision by PSignite deployed the cloud TPM in about 120 days, integrating with SlimFast’s Salesforce environment to provide real‑time dashboards, an integrated promotional calendar, and automated deduction tracking (shortages, damages, late shipments, handling fees). The solution centralized TPM data, streamlined deduction settlement, empowered brokers with actionable insights, enabled root‑cause analysis to adjust the supply chain, and improved ROI visibility—freeing the team from spreadsheet manipulation and supporting better profit and cash‑flow management.
Karen Van Dongen
Vice President of Sales and Business Development