Case Study: Popchips achieves real-time trade promotion visibility and optimized trade spend with CPGvision by PSignite

Popchips Innovates the Snack Aisle and Now Trade Promotions with Fact-Based Business Intelligence

Popchips, a growing snack manufacturer, relied on manually compiled spreadsheets to track trade spend for 284 product combinations across more than 30,000 retail locations in three countries. Questioning the accuracy and timeliness of its data, Popchips turned to CPGvision by PSignite’s CPGToolBox Trade Planner, a Salesforce-based Trade Promotion Management (TPM) cloud solution, to standardize planning, budgeting and analytics.

CPGvision by PSignite implemented CPGToolBox Trade Planner so sales could enter promotions directly and the company could view real-time business intelligence; within six months Popchips gained clearer ROI visibility, prevented costly double-dipping deductions, and cut reporting and validation from weeks to clicks. The system also consolidated global data and currency conversion, supported the Ridges product soft launch analysis, and delivered measurable improvements in trust, productivity, and fact-based promotion planning.

Popchips

Tim Bazley

Sales Pricing and Promotion Analyst