Case Study: PANOS Brands achieves trade promotion efficiency and real-time ROI visibility with CPGvision by PSignite

Panos looks to reach their business goals with the help of CPGvision

PANOS Brands, a consumer goods company, needed to manage complex trade promotion activity—especially distributor-supplied indirect accounts—more efficiently to protect a significant portion of their budget and improve ROI. They partnered with CPGvision by PSignite, deploying the CPGvision trade promotion management solution leveraging the Salesforce platform to streamline budgeting, forecasting and promotion planning.

CPGvision by PSignite implemented a harmonized, end-to-end planning and reporting environment with real-time reporting, scenario planning to model and remove low‑ROI promotions, and real‑time tracking of accrued versus actual spend. As a result, PANOS Brands gained cross‑functional transparency, faster decision making, optimized trade dollars and improved promotional ROI, and now treats CPGvision as their single source of truth.

PANOS Brands

Belinda Cook-Smith

Vice President of Trade and Sales Strategy