Case Study: PANOS Brands achieves trade promotion efficiency with CPGvision by PSignite

PANOS Brands goes live in four months with CPGvision

PANOS Brands, a consumer goods company in the food manufacturing industry, was challenged with managing complex trade promotions and improving the efficiency and ROI of their significant trade investment budget. They partnered with the vendor CPGvision to implement its cloud-based trade promotion management (TPM) solution built on the Salesforce platform.

CPGvision provided PANOS Brands with an end-to-end solution featuring real-time reporting, scenario planning, and harmonized data. This brought transparency and collaboration to their processes, allowing them to optimize trade dollars and operational efficiency. The results included the ability to analyze promotional ROI to inform spending decisions and gain immediate insight into the impact on revenue and profit. CPGvision's dedicated support and best practices helped PANOS fine-tune their volume, financial, and trade effectiveness, making the platform their single source of truth.

PANOS Brands