Case Study: PANOS Brands achieves improved trade-promotion ROI and real-time visibility with CPGvision by PSignite

PANOS Brands - Customer Case Study

PANOS Brands, a diversified food and beverage company managing multiple specialty brands and vendors, needed to better manage a complex, high‑value trade promotion program, streamline budgeting, increase promotional ROI, and relieve their sales team from spreadsheet-driven TPM. To meet these goals, PANOS Brands engaged CPGvision by PSignite and adopted its CPGToolBox Trade Promotion Management and Optimization solution built on the Salesforce platform.

CPGvision by PSignite implemented CPGToolBox to centralize planning and monitoring across channel, customer, brand, and SKU, provide real‑time interactive dashboards and reports (reducing report generation from weeks to a few clicks), enable scenario planning to eliminate low‑ROI promotions, and track accrued vs. actual spend during settlements. The result was full visibility into total trade investment, faster and more collaborative decision‑making, improved budget tracking, and measurable increases in incremental volume and promotion effectiveness.

PANOS Brands

Jim Davock

Chief Sales Officer