CPGvision by PSignite
12 Case Studies
Case Study: On The Border achieves faster, more profitable trade promotions and increased shelf‑space with CPGvision by PSignite
A CPGvision by PSignite Case Study
On The Border is reaching new and exciting horizons while satisfying a growing appetite for hot new snacks
On the Border (through Truco Enterprises) needed to grow retail distribution and win scarce shelf space while responding to shifting consumer tastes for spicy and “better‑for‑you” snacks. Facing limited access to the kind of analytics big CPG firms enjoy, On the Border partnered with CPGvision by PSignite and its CPGToolBox Trade Planner/Trade Promotion Management solution to modernize promotion planning.
CPGvision by PSignite deployed the CPGToolBox Trade Planner to replace spreadsheets with a faster, easier platform for planning, tracking and analyzing promotions. The solution delivers real‑time insights in seconds, enables rapid course corrections and reallocation of trade dollars, and can be implemented in about 16 weeks—helping On the Border run more effective, profitable promotions and better compete for shelf space.
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