Case Study: Good Foods Group achieves improved forecasting accuracy and operational efficiency with CPGvision by PSignite

Good Foods Group Pairing CPGvision and Salesforce to fuel business growth

Good Foods Group, a family-owned, fast-growing food company, struggled with slow, error-prone promotion forecasting and demand planning because teams were manually working in Excel. Seeking a familiar, enterprise-ready TPx solution on Salesforce, they selected CPGvision by PSignite and its Salesforce-based CPGvision RGM/TPx platform to drive speed, accuracy, and transparency.

CPGvision by PSignite implemented its integrated Salesforce TPx/RGM solution (with SAP connectivity), automating promotional post-analysis and harmonizing data to eliminate manual uploads. The result: significant reductions in manual data entry and human error, improved forecasting accuracy and demand planning, higher productivity and user adoption, and greater account-level visibility to support Good Foods Group’s growth.

Good Foods Group

Matthew Newman

Senior Vice President