Case Study: GoMacro achieves more informed trade decisions with CPGvision by PSignite

GoMacro unlocks trade insights with CPGvision by PSignite across $200 billion in managed trade

GoMacro, a producer of healthy nutrition bars, faced challenges scaling its trade promotion management processes. The company had outgrown its reliance on spreadsheets, which led to complex calculations, cross-functional inefficiency, and a lack of granular data needed for accurate planning. To overcome these limitations, GoMacro partnered with PSignite and implemented its CPGvision platform.

The CPGvision solution from PSignite provided an easy-to-use, centralized platform that improved efficiency and data visibility. The results were immediate, including the ability to identify and dispute deductions that were previously missed. The tool empowered cross-functional teams with harmonized data, helping to inform demand and finance planning. GoMacro is now implementing additional CPGvision capabilities to further improve forecasting with SKU-level detail.

GoMacro