Case Study: GoMacro builds a foundation for growth with CPGvision by PSignite

GoMacro improves trade decision-making with CPGvision by PSignite and unlocks insights across 25+ product varieties

GoMacro, a leading producer of healthy and nutritious bars, faced challenges scaling its operations due to its reliance on spreadsheets like Excel to manage trade spend. This method resulted in complex calculations, cross-functional inefficiency, and a lack of granular data needed for accurate planning. To overcome these limitations and support its growth, GoMacro turned to the CPGvision platform from vendor PSignite.

The solution implemented by PSignite provided GoMacro with an easy-to-use, centralized platform that streamlined trade promotion management. The partnership with the PSignite team was a key component of the successful implementation. The results included immediate financial wins, such as identifying disputable deductions, and the creation of a single source of truth for data that empowered cross-functional teams to make more informed decisions.

GoMacro