Case Study: Fruit of the Loom achieves $100M 12‑month ROI and rapid TPM deployment with CPGvision by PSignite

Fruit of the Loom Overcome Apparel Industry Business Challenges with CPGvision

Fruit of the Loom, a leading manufacturer of basic family apparel, faced intensified competition from subscription startups and shifting consumer demand for comfort, personalization and faster fulfillment. To modernize omnichannel retailing, improve inventory intelligence and sustain margins, Fruit of the Loom partnered with CPGvision by PSignite to deploy a cloud-based Trade Promotion Management (TPM) solution built on the Salesforce platform.

CPGvision by PSignite delivered a Salesforce-native TPM with real-time reporting, APIs and a modern UI that integrated into Fruit of the Loom’s ecosystem and went live in under 18 weeks. The subscription platform rolled out to 91 seats, supports $1.5B in annual trade promotion spend across 150 US retail partners, and is projected to deliver roughly $100M in ROI in the first 12 months, while providing faster execution, lower TCO and personalized vendor support.

Fruit of the Loom