Case Study: Fruit of the Loom achieves stronger trade promotion management with CPGvision by PSignite

Fruit of the Loom achieves $100M ROI with CPGvision in under 18 weeks

Fruit of the Loom, a major marketer and manufacturer of basic family apparel, faced challenges in maintaining brand loyalty and managing its supply chain amidst shifting market dynamics and increased competition. To address these issues and elevate its trade promotion management strategies with retail partners, the company partnered with vendor CPGvision by PSignite to implement its cloud-based solution.

CPGvision provided a solution built on the Salesforce platform, which enabled seamless integration and offered real-time reporting and out-of-the-box functionality. The implementation was completed in less than 18 weeks. As a result of using CPGvision, Fruit of the Loom achieved an estimated 12-month ROI of $100 million.

Fruit of the Loom