Case Study: Alpha Foods optimizes trade spend and improves data quality with CPGvision by PSignite

Alpha Foods goes live in 4 months with CPGvision

Alpha Foods, a food manufacturer, faced challenges with outdated trade promotion management (TPM) processes. Relying on spreadsheets and external support for sales planning, their data was error-prone and difficult to manage as they grew. They needed a robust system to track promotional spend and allow their internal sales team to manage accounts effectively. They turned to the vendor PSignite and implemented their CPGvision platform.

PSignite's CPGvision solution provided Alpha Foods with a highly customizable, cloud-based TPM system on the Salesforce platform. It integrated their complex data sources, creating a single source of truth and significantly improving data quality. The solution allowed account managers to own their planning and seamlessly capture data for future forecasts. With support from PSignite's knowledgeable customer success team, Alpha Foods optimized their trade spend management and scaled their operations efficiently using CPGvision.

Alpha Foods