Case Study: eir slashes lead times and reduces cost-per-sale with PSI Mobile

Slashing lead times and reducing cost-per-sale for Ireland's largest telco operator

eir, Ireland's largest telecommunications operator, faced significant challenges with its paper-based field sales process. Lead times were slow, taking 24 to 48 hours for forms to reach head office, and the system was costly and prone to error, requiring customers to be re-verified by phone. To modernize its operations, eir partnered with vendor PSI Mobile and implemented its electronic sales platform on Samsung Galaxy Tab tablets for its reps.

The PSI Mobile solution digitized the entire sales process, providing reps with instant access to tools and enabling real-time data capture. This slashed the connection lead time from over 48 hours to just 25 minutes and significantly reduced data error rates. The implementation led to a 15-20% increase in reps meeting their daily targets and gave management instant insight into sales performance, all while improving the customer experience.

eir

Mark Higgins

Head of Field & Affiliate Sales