Psd Group
19 Case Studies
A Psd Group Case Study
Ritz Club needed to find a new CEO, and Psd Group’s Hotel, Leisure & Travel team was appointed to lead the search. Because the ideal candidate could come from a wide range of backgrounds, the customer also wanted to broaden the pool through executive search advertising in a prominent Sunday newspaper.
Psd Group supported the process by shaping the target long list, drafting the advertising copy, and creating a detailed candidate briefing document to enable rigorous interviews. Candidates were assessed against the same question matrix and the findings were shared with Ritz Club; the result was a strong final shortlist and the successful candidate was appointed just nine weeks after the ad appeared, showing the effectiveness of the Sunday media approach.