Case Study: a national agricultural organization protects consumer confidence with PSB Insights

National Agricultural Organization reaches 40,000 consumers with PSB Insights to protect confidence

The National Agricultural Organization, a US-based meat association, faced the challenge of protecting consumer confidence amidst multiple crises, including animal disease threats and the COVID-19 pandemic. They partnered with PSB Insights to develop a data-driven communications strategy to maintain trust and navigate these interconnected threats effectively.

PSB Insights implemented a flexible, multi-methodology research program including tracking surveys and social intelligence monitoring. This approach identified that proactive messaging was not always needed; instead, the data revealed the most impactful language and the right time to communicate, such as using expert reassurance during disease outbreaks. The solution provided the client with the insights to respond confidently to any crisis, and the ongoing program has now surveyed over 40,000 consumers, with its findings distributed to key partners across the organization.