Case Study: an organization representing the American pharmaceutical industry achieves proactive crisis messaging and consumer sentiment insights with PSB Insights

American Pharmaceutical Industry builds a weekly consumer pulse with PSB Insights during Covid-19

PSB Insights partnered with an organization representing the American pharmaceutical industry, which faced the challenge of navigating public and political perception during the COVID-19 crisis. The customer needed always-on research to track shifting consumer and policy influencer sentiment in order to build an effective communications strategy and own the narrative around vaccine development.

PSB Insights implemented a bespoke, always-on research program utilizing weekly virtual consumer focus groups and biweekly policy influencer touchpoints. This solution provided a consistent flow of data, allowing PSB Insights to accurately predict the arc of consumer concerns and create a tailored communications playbook. This enabled the client to proactively address issues like vaccine cost and access, take control of their narrative, and effectively highlight their members' innovations during the global crisis.