Case Study: InterContinental Hotels Group achieves 1407% more online bookings with Psand's multi-website CMS and SEO solution

InterContinental Hotels Group boosts online bookings 1407% with Psand

The customer, InterContinental Hotels Group (IHG), faced the challenge of creating localized websites for 67 of its hotels that were manageable both centrally and by each individual property. They engaged the vendor, Psand, for a solution involving website design, a multi-website content management platform, and technical search engine optimisation.

Psand built templated, localized websites and provided a content management system that allowed for local control with central approval. This solution delivered exceptional results for IHG, including a 1407% increase in online bookings, a 685% rise in website visits, and a 92% improvement in conversion rate. Psand's work significantly increased traffic and revenue for the global hotel group.

InterContinental Hotels Group