Case Study: FG Wilson achieves global dealer website growth with Psand's multi-website CMS

FG Wilson launches 24 dealer websites in 150+ countries with Psand

FG Wilson, a wholly owned subsidiary of Caterpillar Inc., needed to improve the online presence of its global network of 370 dealerships operating in over 150 countries. They approached Psand to design and build a bespoke content management platform that would provide responsive local websites for their dealers.

Psand implemented a multi-website content management platform that gave FG Wilson global control while allowing for local marketing and customization. The solution enabled the rapid deployment of high-quality, multilingual dealer sites. As a result, FG Wilson successfully launched 24 dealer websites supporting languages like Finnish, Mongolian, and Chinese, supporting their expansion into emerging markets.

FG Wilson