Case Study: Alfa Romeo UK dealer network boosts enquiries with Psand's multi-site content management system

Alfa Romeo powers 56 dealer websites and 3.5 million visits with Psand

The customer, Alfa Romeo UK, needed to overhaul its dealership network's websites to reflect a new professional and customer-focused ethos. The challenge was to provide individual dealerships with the tools to manage local content while maintaining central control for the UK marketing team. Vendor Psand was engaged to build a multi-website content management system to address this.

Psand implemented its Changing Pages platform, which allowed dealers to manage local content like news and promotions while the central team maintained brand control. The solution integrated new vehicle models and used car stock from various feeds. This resulted in over 3.5 million unique visits to the 56 dealer websites and significantly increased leads for test drives and service requests across the entire network.

Alfa Romeo