Case Study: Under Armour delivers an immersive brand storytelling experience with Prysm Inc

Under Armour - Customer Case Study

Under Armour wanted a central, high-impact way to wow athletes and partners at its Baltimore headquarters and show how the brand was “making them famous.” Working with Prysm Inc, the company implemented a custom Prysm visual workplace, including the “Make You Famous Wall,” to tell athlete stories through rich digital content.

Prysm Inc delivered an 18-by-9-foot interactive display with touch capability that Under Armour uses for presentations, social content, and internal news. The solution created a dramatic, memorable experience, supported more than 250 visits in 12 months, and helped Under Armour deepen personal connections with visitors while energizing meetings and storytelling across the company.

Under Armour

Kevin McDermond

Program Director