Case Study: Valley Water boosts awareness and support for purified water with PRxDigital

Valley Water boosts landing page visits 573% with Prxdigital

Valley Water, a water management agency for California's Santa Clara Valley, faced the challenge of increasing public support for using advanced purified water as a new supply source. While past surveys showed general support, key demographics like people of color and women with children were less accepting. They partnered with Prxdigital to create a digital marketing campaign to raise awareness and generate discussion among these multicultural audiences.

Prxdigital implemented the "Pure Water. Pure Life." campaign, which centered on creating and distributing testimonial videos from community leaders in multiple languages. These videos were used as pre-roll ads on YouTube and Facebook, supported by online display ads and social media posts. The campaign was highly successful, driving a 573% increase in landing page visitors. Prxdigital's strategy achieved over 1.3 million impressions and 265,000 video views on YouTube alone, with the Spanish-language video performing exceptionally well and indicating deep penetration into that target market.

Valley Water