Case Study: Santa Clara County Traffic Authority averts opposition and drives public celebration with PRxDigital community outreach

Valley Transportation Authority engages 100,000+ people with Prxdigital on Route 85

Prxdigital was engaged by the Santa Clara County Traffic Authority to manage community relations for the massive, seven-year construction of Route 85. The challenge was that the highway project, the first built in Silicon Valley in 30 years, was highly disruptive to the communities along its 30-mile path, involving relocations, neighborhood bisections, and daily impacts from dust and noise.

The solution implemented by Prxdigital involved a comprehensive, ahead-of-construction outreach program. This included community meetings, school presentations, neighborhood field offices, and extensive publications. The results effectively averted opposition and lawsuits. The project culminated in a community celebration that drew over 100,000 people and generated major publicity.

Valley Transportation Authority